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Once upon a time … this is how fairy tales begin and also the true story of the creation of the online shop Paprika & Friends – Hungarian Specialties and its predecessor, Paprika & Weine:
Once upon a time, a young man with Hungarian roots – the future founder of the company, Alexander Müller – traveled to his father’s country out of curiosity. He followed in his family’s footsteps and discovered the simplicity and carefree nature of rural life there, which immediately sparked a special love for this country in him.
He then traveled to Hungary every three months to recharge his batteries from his office job as a graphic designer at the time. He got to know the country better and better and his love for the region was further strengthened when he finally met his future wife in 1998, an energetic Hungarian, who went to Berlin with him. Both now have two sons, who now also speak the melodic language of the Magyars.
The longing for Hungary remained and Alexander Müller wanted to live there, while his wife fell in love with the city of Berlin. It was hard to find a compromise at first, but together they found a solution:
Let’s bring Hungary to Berlin!
The idea of founding an online shop focused on the finest Hungarian products was born. The name Paprika & Weine had already been found in 2001, and after the necessary business relationships in Hungary had been established, things started in 2011.
When the first order came, there was great enthusiasm and it has remained so to this day: every package is packed with love and passion and every time, a little bit of Hungary goes into the package.
Since October 2018, Paprika & Weine and its successor, Paprika & Friends has been run by Mate Szedlacsko, founder of BorStore. He is a wine specialist and has more than a decade of experience in Hungarian wines. He is also an original Budapest guy and knows exactly what Hungary tastes like.
In June 2022, Paprika & Weine became Paprika & Friends, focusing on a more international audience and a closer link to BorStore Hungarian Wines. Come with us on our journey and discover the best products from Hungary with us!